Met-Rx
MET-Rx is a famous brand name of nutritional supplements. Its product is popularly known as Meal Replacement Powders or MRPs. It was originally designed to help prevent critically ill patients from losing muscle mass. Then, A. Scott Connelly, M.D. and Bill Phillips started marketing the product to the bodybuilding and athletic communities, and doing so they took the sales up from the low hundreds of thousands to over $100 million annually.
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